Small business marketing consultant knows how difficult it is for a business to survive in the market considering the presence of large firms who offer similar products. Aside from their huge capital, they make partnership with other large firms, making the competition harder. However, you can get ahead of them by knowing your assets and focusing on them. Forget about your deficiencies; what you need to think of are your positive features and how you can use them to your advantage.
Improve your product quality
Although you have the same product with a larger company, you can make yours stay on the top by improving its quality. Focus on what the customers are looking for and try offering it with your product. Continue your quest in providing better products. You can benchmark with your number one competitor but still find something unique about yours and highlight it. Listen to your customers. They are the best people who can rate the quality of your product.
Invest on the packaging
Small business marketing consultant will tell you that packaging can either make or break your product in the market. People judge a product by its cover. Therefore, if you have poor and cheap-looking packaging, expect that your item will stay on the shelves unnoticed. Keep the packaging attractive. Hire a professional designer to do this. Remember, even the best items remain ignored if packaged in the wrong way.
Take advantage of free promotional ads
You have to face it, you do not have the huge funds to pay for expensive advertisements. Probably, this is the biggest advantage of larger companies. They have the money to use even the most expensive forms of advertisements. They can even afford to get popular television personalities to make the endorsement for them. For a small venture like yours, think about the free ads, like press releases and online advertising.
Focus on customer service
You may not have the money. But as small business marketing consultant puts it, you have the manpower, which can be your best asset. To attract more customers, focus on these assets and make it better than your competitor. Train your employees to provide excellent service to your customers.
Even if you are running a small venture, you can compete with the larger firms in the market. Your small business marketing consultant would tell you to focus on your strengths in order to cover up for your weaknesses.